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Reputation is a measure of how much a non-player group or faction likes or dislikes you. The more reputation you have, the better the group will treat you and will allow you to buy special items and give you information or quests you might not otherwise have access to. The less reputation you have may cause members of the group to not talk to you or even attack you.

See the Reputation article at WoWWiki icon stamp WoWWiki.

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